How to add Alt-text to your product photos on Shopify, Squarespace, and Wordpress.

Your product photos are such an important part of your online shop, but one of the things that is often missed is adding the alt text.

Alt text is a text description that you add to your photos on your website.

How to add Alt-text to your product photos on Shopify, Squarespace, and Wordpress.

It’s important that photos on your website have alt text for two reasons.

One of the most important reasons is for accessibility to those who use screen readers for the visually impaired.

Secondly, because when search engines crawl your website they can’t actually see the photos, they only read the text. Not only is it important to have alt text on your photos but it’s also important that your alt text is an accurate description of your products. SEO for Product Listings

You want to describe the photo so that someone could imagine your product without even seeing it, but you don’t need to give them every single detail.

When you are writing alt text, be sure to use keywords that shoppers are using when they are looking for your products and actually describe your products. Never “keyword stuff” your alt text. It doesn’t do you any justice and really makes it harder for shoppers to actually find what they are looking for.

Related: The Four Worst SEO Mistakes Shop Owners Make

Now on to the real reason for this blog post.

How to add Alt text to your product photos with tutorials for Shopify, Wordpress, and Squarespace.


Here’s a great article on Medium from Shopify about using alt text.

Need help optimizing your shop for better SEO and shopper experience? This is our super power! Book a free discovery call and we’ll help you figure out the best approach for your product based business.