5 Quick + Simple Blogging tips for your Coaching business
Are you ready to start blogging for you coaching business but aren’t sure how to get started? Blogging is a powerful tool and it can help you grow your coaching business. It’s take and work to do properly but…
I have good news for you, friend!
You’ve most likely already been “blogging” you just don’t realize it yet.
Most of the people that I work with that aren’t currently blogging are ALWAYS doing some kind of original content creation. And, I bet you are too.
Not sure what the difference between a blog and a website is? Read this.
You might be posting on Facebook a few times a week, sharing long posts on Instagram, running email challenges or posting prompts in your Facebook group, putting out YouTube videos, or maybe even podcasting.
All of these are means of original content. And all of these could be repurposed into a blog post, but before I tell you the specifics of how to do that, I want to tell you WHY you want to do it.
Why you should be blogging for your coaching business.
I assume if you aren’t blogging, then you not might know how just how powerful of a tool it can be for your business. (Or maybe you know, but just don’t feel like you have the time, which I will address too.)
Publishing new content to your website helps your Search Engine Optimization.
When you have a blog that’s updated regularly and provides good quality content and supports your audience it can really boost your authority on search engines. It also keeps readers on your site longer and helps you connect with your ideal clients in a totally organic way.
This is a great post from Host Gator: Does Blogging Help SEO? Yes, Here Are 6 Reasons Why
Blogging also helps build your authority as a thought leader in your own space. It helps potential clients get to know your style, which makes them trust you quicker.
How to repurpose all of your other content into blog posts for your coaching business
One of the biggest deterrents to blogging is that you might feel like you just don’t have the time. I get that, girl. (I have a dream of starting a mom blog, but I’m so tired from all the moming that I just don’t see it happening.) But for business, it’s a different story. Blogging is how I get found, so it must be a priority.
But just to be clear, there’s still some work involved. Repurposing content sometimes means you need to clean it up and tweak things just a bit to work.
So let’s talk about some specifics, things you might be doing already that will translate to awesome blog posts.
1- Free challenges in your FB group.
One of my personal coaches has done this! She’ll run a 21-day self-care challenge or 7-day gratitude challenge. Those make a perfect list post! Compile all 21 days into a list. If it’s a short challenge like 5 or 7 days, just elaborate a little bit on each day. Or grab a quote from a participant to share along with it. If it’s a long challenge break it into 2-3 posts. Blog posts don’t have to super long to be helpful, they should be at least 300 words and more is good but not required! (This post is only around 1000 words. As long as mine is around the 500-word mark, I’m happy. No need for adding stress.)
Bonus points: Create a pretty graphic for your list to use as a content upgrade that they can print out and pin it up.
2- Live videos.
If you have ANY live videos on Facebook or wherever live videos exist these days, you can use those blog posts. You can either send the video to be transcribed by a service like Rev. Or you can just watch the video and write a quick outline of what you spoke about and create a blog post around that.
You’ll want to format the transcription so that’s easy to read, with good headings, bullets or lists as needed. Don’t just copy and paste the transcript, because people probably won’t read it. We like to skim.
Bonus points: You can embed Facebook videos right into the blog post. Or link back to the video, if people want to watch they can do that. You can also upload the video to YouTube, but keep in that Facebook Live videos don’t exactly translate to YouTube since they tend to be more informal and conversational.
I feel like it goes without saying that you can do the same with any YouTube videos you create or if you use IGTV. Any videos can be translated into a blog post.
If you are podcasting you MUST publish the transcript or at the very least show notes to your blog. This can double as a blog post! Not only does this work as a good blog post but it also helps your podcast get found.
4- Social media posts.
This is really my favorite. People don’t seem to realize how much time and energy they are spending creating those really long Instagram captions. THOSE ARE JUST MINI BLOG POSTS! And they are golden. Group a few of those around a theme and publish!
5- Creating courses.
If you are creating courses, you can definitely snag short snippets from your models as short blog posts. Maybe take one good takeaway from each module, a few client testimonies, and use it as a teaser post that goes into detail about the course.
Related: How to get started WRITING a blog.
Here’s what you need to know. Blogging doesn’t have to be another thing on your list, and if you feel that way, then definitely don’t do it. But if you WANT to blog, then start with the content you already have, give it a little tweak and polishing, create a couple of graphics to go with it and you are good to go!
This helps you get the momentum going. Before you know it you’ll be coming up with tons of ideas for blog posts and having so much fun doing it.
One final tip for using blogging to grow your coaching business.
Once you’ve started blogging you need to get out there share those posts! Literally post them everywhere it makes sense! Just don’t be spammy. If you need help getting traffic to your website, check out this post for tips: How to drive traffic to your coaching website.