Hello Badass Brand Refresh

Brand strategy, branding, logo design, social media image design


Empowering women to discover their inner badass and create a life they love.


Natalie came to me last year to create badass and fun branding for her personal brand Hello Badass, and then same back this year for an update to that brand. Which was an unexpected by welcome challenge. She wanted her refreshed brand to feel classy but a bit sassy. Bold but feminine. Plus she wanted a pineapple icon! 


Ready for your own strategic brand + website?

I’d love to invite you to join me for a free 20-min strategy call so we can explore whether we’re a good fit to work together and answer your questions to create a strategic and gorgeous brand for your business! 

Erin Alexander